Privacy Policy

Last Updated: April 9th, 2025

This privacy policy also applies to our trading brand "seniorsavings.co.uk".

QuoteWay Canada Inc. ("QuoteWay", "we", "our", or "us") is committed to protecting your personal data and respecting your privacy. This Privacy Policy explains how we collect, use, share, and protect your information when you use our services or interact with our website from the United Kingdom.

We are a lead generation and performance marketing company that connects individuals with life insurance providers through digital advertising and form submissions.

1. Who We Are

QuoteWay Canada Inc.
A Canadian-based performance marketing company
Website: https://www.quoteway.ca
Email: privacy@quoteway.ca
Representative for UK Data Subjects: [Adam Mueller]

2. What Data We Collect

We may collect and process the following types of personal data when you interact with our website or respond to our advertising campaigns:

Identity Data: Full name, date of birth
Contact Data: Phone number, email address
Health and Lifestyle Data: Smoking status, life insurance needs (if voluntarily submitted)
Technical Data: IP address, browser type, device identifiers, cookies
Marketing Data: User preferences, ad interactions, tracking pixels

We do not knowingly collect data from children under the age of 18.

3. How We Use Your Data

We use your data for the following lawful purposes:

To match you with a relevant life insurance provider or broker
To respond to your inquiries or requests
To improve our website, ads, and services
To comply with legal obligations
To send you relevant follow-ups if you have consented to further communication

Legal Basis for Processing:

Consent (Article 6(1)(a))
Legitimate Interest (Article 6(1)(f)) — e.g., fraud prevention, service improvement
Performance of a Contract (Article 6(1)(b)) — when you request quotes

4. Sharing Your Data

We may share your data with:

Licensed insurance brokers or providers to fulfill your quote request
Third-party service providers (e.g., CRM platforms, call centers, cloud hosting)
Regulatory or law enforcement bodies if legally required

We ensure all parties follow strict confidentiality and data protection requirements.

5. Your Rights (UK GDPR)

You have the following rights:

Access – Request a copy of your personal data
Rectification – Correct inaccurate or incomplete data
Erasure – Ask us to delete your data (“right to be forgotten”)
Restriction – Limit the way we use your data
Objection – Object to certain uses (e.g., direct marketing)
Portability – Request data be transferred to another service

To exercise these rights, contact: privacy@quoteway.ca.
We may need to verify your identity before fulfilling your request.

6. Cookies and Tracking

We use cookies, pixels, and similar technologies to:

Track user behavior for marketing attribution
Improve website functionality
Personalize content and ads

You can control cookie preferences through your browser settings or via the cookie banner on our site.

7. Data Retention

We retain personal data only as long as necessary:

To fulfill the purpose it was collected for
To comply with legal and regulatory obligations
To resolve disputes and enforce agreements

We routinely review and securely delete data no longer required.

8. Security

We implement appropriate technical and organizational measures to protect your data against loss, unauthorized access, or misuse. These include encryption, limited access controls, and staff training.

9. Contact & Complaints

For any questions or complaints about this policy or how your data is handled, contact:

Data Protection Officer
Email: privacy@quoteway.ca

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO):
https://ico.org.uk/make-a-complaint/

Updates to This Policy

We may update this Privacy Policy from time to time. The latest version will always be available on our website with the effective date at the top.